Security
Security products are about granting people safe, easy and comfortable access as much as they are aimed at keeping people out. Their market consists of anything from automatic doors in hospitals to the mechanical lock in your front door, and from a single security camera to entire smart home security systems. With its continuous flow of technological innovations and ever-changing demand, this broad market can be rather hard to keep track of.
USP has been researching all players in this market for decades, for instance to find out what would make a consumer choose a smart lock over a traditional one, or whether and how contractors and locksmiths can deal with innovative technologies. Anything to secure the information and advice you need to create successful business, marketing and sales strategies.
Below are examples of clients in the security products sector we have worked with before, and of types of studies we frequently conduct in this market.
Clients we have worked for:
Latest news in secutiry
Proliferation of sustainability certifications causes confusion among architects
We help our clients with various types of researches
Monitor research
Learn about the standard monitor research reports we have available on security
Download a sample sector outlook
Download the latest report of the European Architectural barometer which outlooks the sector and also covers a specific topic
European Architectural Barometer Media orientation
So what happened to orientation behaviour during the pandemic? To track the changes in orientation behaviour, we decided to focus on this topic in the European Architectural Barometer Q1 2021 report. The full report is out now and covers many aspects regarding the changes in orientation behaviour of European architects due to corona. As we track orientation behaviour regularly, we can clearly map out the changes in their behaviour and provide insights on their future orientation behaviour. This report covers 8 European countries and is based on 1,000 successful interviews with architects.
Contact us
For more information about our expertise and research on security please contact the responsible partner below.
We look forward to help you.
Contact our expert:
Dirk Hoogenboom

Contact our expert:
Florens van der Gaag
