Sustainability is an increasingly important topic across the globe. It is also gaining importance in relation to the garden power tools that are being used. For a few years now, we have witnessed a growth in electric garden tools at the expense of the petrol- or gas-powered tools. Nevertheless, there is a substantial group of garden owners that puts his faith in the gasoline products. This article will shed light on the current status of the development towards electrical tools and the development towards cordless tools.
In the last years, installers and plumbers slowly but surely made the shift from printed sources of information to digital ones. While it was clear for everybody that internet and websites are of great importance for the installers, manufacturers were also eager to know whether social media channels should be included in their communication and marketing campaigns for this target group. As a part of the European Mechanical Installation Monitor, in Q4 2020, we focused on investigating the media orientation and usage among plumbers and HVAC installers in Europe, and the usage of social media was one of the topics.