Future expectations and trends

Painter Insight Monitor 2020; Future expectations and trend tracking

For the European Painter Insight Monitor 2020, USP has interviewed over 2,000 professional painters in Spain, Italy, France, Belgium, the Netherlands, the United Kingdom, Germany, Poland, Denmark and Sweden.

The topic of this research is future expectations (challenges, needs, new business models and decision making). Besides this topic, we track some trends every year, like online buying, sustainability, profile of the painters and more.

The third and final part of this research covers the painter’s brand awareness/usage/preference for multiple product groups like interior wall paint, exterior wall paint, lacquers, brushes and rollers, tapes, wall fillers, acrylic sealants, sanding machines and paint sprayers. 

The full report is now available for 10,000 Euros.

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To schedule a free presentation please contact our office.

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To schedule a free presentation please contact our office.

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Clients we have worked for:

The structured approach helped achieving our goals

“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.

Jean-Philippe Vacher, CCB

Director Marketing & Strategy, Compagnie des Ciments Belges

USP is willing to ‘Go the extra mile’ to help us succeed

“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”

Vickie Lents

Vice-President, Marketing Entrematic

Contact us

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Contact our expert:

Dirk Hoogenboom

Contact our expert:

Zeynep Kutsal

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