Painter Insight Monitor 2020; Future expectations and trend tracking
For the European Painter Insight Monitor 2020, USP has interviewed over 2,000 professional painters in Spain, Italy, France, Belgium, the Netherlands, the United Kingdom, Germany, Poland, Denmark and Sweden.
The topic of this research is future expectations (challenges, needs, new business models and decision making). Besides this topic, we track some trends every year, like online buying, sustainability, profile of the painters and more.
The third and final part of this research covers the painter’s brand awareness/usage/preference for multiple product groups like interior wall paint, exterior wall paint, lacquers, brushes and rollers, tapes, wall fillers, acrylic sealants, sanding machines and paint sprayers.