Painter Insight Monitor

The paint market has remained fairly stable for years. This is remarkable, especially considering the use of plastic frames and other materials that do not require painting. At the same time, paint manufacturers are improving their products. Paint is becoming more colour stable and less sensitive to wear. Manufacturers also recognise that the painter is brand loyal, as they are not quick to switch away from their usual paint brands.

Professional painters have proven to be quite traditional. They like to go to their favourite specialist paint dealer or buy directly from manufacturers (via service centres). Multi-skilled professionals (doing several other jobs in addition to painting) are increasingly willing to buy at general wholesalers and DIY stores. These generalist shops have more and more specialised products in their range and are usually located in the vicinity of the painter and the construction site. At the same time, e-commerce is increasingly accepted in more traditional industries and businesses, including the paint industry.

The Painter Insight Monitor covers 8 major European markets (Germany, France, Poland, Italy, Spain, the United Kingdom, the Netherlands and Belgium) and each year, 250 professional painters are interviewed per country. This offers an extensive scope on the European paint market (interior wall paint, exterior wall paint and varnish) and non-paint markets (acrylic sealants, tapes, wall fillers, wood repair, sprayers, brushes and rollers, dust extractors/ vacuum cleaners and sanders).

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Find out what topics and what countries we cover

Painter Insight Monitor

The Painter Insight Monitor includes 10 main European markets and 250 professional painters are interviewed per country each year. This provides a comprehensive scope on the European paint market (interior wall paint, exterior wall paint and lacquers) and related non-paint products (acrylic sealants, tapes, wall fillers, wood repair, paint sprayers, brushes & rollers, etc.).

Available reports

Reports are published quarterly covering various key trends and are available below:


Media Orientation


Future expectations and trends


Trends, brands and media

Clients of the Painter insight monitor:

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For more information about this or any other research please contact our experts below:

Contact our expert:

Dirk Hoogenboom

Contact our expert:

Zeynep Kutsal


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