European Mechanical Installation Monitor

What is the best way to reach HVAC installers? Should you use push marketing or also pull marketing? And what do they think about the future of the HVAC installer? By subscribing on this monitor you will get more key insights about how this market is developing.

We have been interviewing HVAC installers and plumbers in six different countries every quarter since 2014. Since USP Marketing Consultancy is specialised in this field, there became more and more demand to set up a monitor. The European Mechanical Installation Monitor gives a very reliable picture of the condition of the HVAC-installation market and also makes possible shifts quickly visible. Our clients use this monitor to keep track of the developments in the market and (more importantly) to improve their strategy.

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European Mechanical Installation Monitor

The coronacrisis has impacted society in many ways, but it also affected the construction industry. One way in which the construction industry has been impacted might be less obvious, but the impact is very profound; the changes in orientation behaviour. In the last couple of years, the orientation behaviour of European architects, already became more multi-channel with online sources increasing strongly. Also personal contact remained very important, since the construction sector is a very traditional one.

Available reports

Reports are published quarterly covering various key trends and are available below:

Q2 2022

Prefabricated products in HVAC installation

Q4 2021

Challenges towards a sustainable future

Q3 2021

Purchase Channels

Q2 2021

Services in the Installation Market

Q1 2021

Training needs pre- and post-corona

Q4 2020

Media orientation and consumption

Q3 2020

Decision making unit

Q2 2020

Clients of the Mechanical Installation Monitor:

Contact us

For more information about this or any other research please contact our experts below:

Contact our expert:

Dirk Hoogenboom

Neem contact op met onze expert:

Ralitsa Ruseva


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