Rise of digital natives

The orientation journey of consumers for home improvement products has become increasingly more digital. When asked which online sources consumers have used to orient themselves online, the numbers 1 and 2 sources remained the same; Amazon and Google. The number three source used is the websites of DIY stores. And their share is growing over time.

Key research questions:
• For which of the following products have you searched online for information in the past 6 months?
• How useful was the orientation online for you for product categories?
• Which of the following social media platforms do you use on a regular basis?
• Which online platforms do you expect to use for inspiration when you want to renovate your living room, bathroom or kitchen?
• Have you ever been inspired by social media post of friend/family/others to change something to your home?
• Via which social media have you been inspired to change something to your home?
• Have you ever posted pictures of your own home improvements or decorations on social platforms?

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