The role of contractors in the construction decision-making unit
The construction market is a complex market with an even more complex decision making process. Unlike with for example fast moving consumer goods, in the construction industry there are many actors involved in the decision making for materials and/or brands at any given time. Recently, we tried to uncover this complex web of decision making processes from the perspective of the installers and the architects. So in this Contractor Monitor we did the same for the general contractor/builder in Europe, especially because in some European countries they are gaining influence on the building process and decision making.
The full report is now available at a reduced cost. Normally the report costs 9,000 Euro, we would like to introduce this research to you at a discounted price of 6,000 Euro for new clients.
The full report is now available for 6,000 Euros.
Learn more before you order:
Contact us
To schedule a free presentation please contact our office.
Contact us
To schedule a free presentation please contact our office.
Clients we have worked for:
The structured approach helped achieving our goals
“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.
USP is willing to ‘Go the extra mile’ to help us succeed
“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”
Contact us
For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.
Contact our expert:
Dirk Hoogenboom

Contact our expert:
Eline Brussee
