Media Orientation
During the corona crisis, but already in the years before that, there has been a slow and gradual shift towards more digital orientation behaviour of general contractors/builders instead of more traditional channels.
In the new H2 2021 report of the European contractors’ monitor, USP has investigated the orientation behaviour and media usage of general contractors/builders in 8 European countries. The results are based on 952 successful telephone interviews with contractors (mid to large size companies)
Key questions covered by the report:
- Turnover and order book developments of contractors
- Expectations of the effect of COVID-19 on 2022 turnover of contractors
- Project segmentation of contractors (residential, non-residential, new-build, renovation)
- Usage and orientation of media channels
- Usage and development media usage in Europe
- Traditional vs. digital media usage
- Development and comparison of media usage with 2019 in Europe
- Traditional vs digital media usage
- Generation X vs. Baby boomers
The full report is now available for 9,000 Euros.
Learn more before you order:
Contact us
To schedule a free presentation please contact our office.
Contact us
To schedule a free presentation please contact our office.
Clients we have worked for:
The structured approach helped achieving our goals
“Very good USP team, proactive, customer oriented and available. The report gave us very helpful recommendations”.
USP is willing to ‘Go the extra mile’ to help us succeed
“Appreciated the contact during the data analysis, the willingness to work together and assist us with internal company presentation”
Contact us
For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.
Contact our expert:
Dirk Hoogenboom
Contact our expert:
Eline Brussee
