​EUROPEAN INSTALLERS ARE POSITIVE AGAIN

European installers report a positive turnover balance for the first time since Corona

Aside from the severe impact it had on every-day life, the pandemic has had a devastating economical effect in many a sector. The European mechanical installation sector is no exception, and reporting its developments over the past quarters sometimes felt like a never-ending tragedy of negative turnover balances and declining order books.

Consequently, when light appears after all that darkness, we want to wrap it in wonderful words and share it with the world, and that we can offer today. Based on the results of the Q2 2021 report of USP Marketing Consultancy’s European Mechanical Installation Monitor, we can happily report that in all six European markets we monitor, mechanical installation companies report positive turnover balances for Q2 2021.

First positive turnover balance in Poland and the UK since the start of the pandemic

The pandemic initially affected installation companies in all countries, but after a while, it was clear that in some countries the hit was not as severe as in others. When looking at turnover development, installers in the Netherlands and Germany were not hit that hard and quickly recovered. In that context, the positive turnover balance in Q2 2021 and positive outlook for Q3 2021 shown below are not that special.

What is special is that in the countries where installation companies were hit hardest, Poland and the UK, things are finally looking up. For the first time since Q1 2020, mechanical installers reported a positive turnover balance on average in both countries, and their outlook for Q3 is very optimistic as well. Also, the negative order book developments in the UK are stabilising, and Poland even shows a strong rise in order book development.

Good news and a call to action for manufacturers and wholesalers

As things are evidently looking up in the mechanical installation sector, manufacturers of installation products and wholesalers whose customer base consists of these installers should rejoice. Installers getting busier means more demand for their products. Before opening celebratory bottles and wallowing in bliss, it is good to realise that on the one hand, the pandemic may have changed more than just turnover, and on the other hand, the world of installation is bound to return to other pressing matters in absence of COVID trouble, like increasing work pressure due to labour shortages.

Indeed, the positive development of increasing turnover and order books brings with it a changing demand for certain services from both manufacturers and wholesalers to help installers make the best of the situation at hand. These demands vary depending on local situations and developments in countries, and knowing these provides ample opportunity for manufacturers and wholesalers to serve installers’ needs which will increase customer loyalty and brand value.

That is why the Q2 2021 report of our European Mechanical Installation Monitor is focusing on services in the installation industry, Both the services installers offer to their clients, and services installers expect from their suppliers.

Recent news

For more information about our expertise and research on building materials please contact the responsible partner below.
We look forward to help you.

Research

Customer satisfaction

How to increase your turnover through customer satisfaction?

Branding

The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets

Pricing

Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product

Segmentation

Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.

 

News

​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.