Whether through top-down pressure like the European Green Deal, or bottom-up demand from clients, the demand for sustainable buildings European architects encounter in their projects is ever growing. The construction process of buildings involves many different...
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What is going on in the construction, installation and home improvement sectors?
ConstructionSocial media barely used by European painters
For our monitor market studies, we regularly research media orientation behaviour among all sorts of professionals involved in the construction and installation sectors. Media orientation is also the theme topic of the 2022 Painter Insight Monitor, for which we...
Architects link circularity mainly to material aspects
European architects are more aware of and involved in sustainable construction than in circular construction, as we saw in a previous article. Still, 75% of architects from the eight countries involved in the quarterly European Architectural Barometer are aware of...
European architects are actively involved more in sustainability than in circularity
Buildings and building construction are major contributors to annual emissions of greenhouse gasses. Also, the construction sector is known to use vast amounts of resources and produce a lot of waste. Therefore, it is no surprise that sustainability and circularity...
Digital media are becoming more important to reach European painters
Painters can be quite traditional, for instance in the ways and channels through which they acquire information and inspiration. Be that as it may, the population of painters is constantly evolving and developing, not only due to market trends like sustainability or...
Targeting professional handymen through consumer channels
Professional brands of construction and installation products and materials may be reluctant to place their brand in purchase channels for consumers, and for good reason. After all the effort to create the image of a professional brand, that image may be damaged when...
Why manufacturers of construction materials need mobile-friendly websites
Despite a pandemic and a trend of digitalisation in the construction sector in general, the media usage of European contractors has not changed much over the past two years, including most digital media channels. Manufacturers’ websites, wholesalers’ websites and...
MORE JOBS MEANS MORE SHOPS – EUROPEAN HANDYMEN’S PURCHASING BEHAVIOUR
In a previous article we presented an image of the average European handyman based on interviews with 1700 handymen from seven European countries. Their uniting characteristic seems to be diversity, not only because they perform a diverse array of...
DID CONTRACTORS’ USAGE OF DIGITAL MEDIA INCREASE IN TWO PANDEMIC-INFESTED YEARS?
Digitalisation is a major trend that affects the construction sector on several levels. Increasing usage of BIM is changing the construction process, for instance, and the rise of online ordering is affecting purchase channels. Digitalisation also affects the ways...
MAJORITY OF ARCHITECTS ARE AWARE OF THE EUROPEAN GREEN DEAL
Just over two years ago, in December 2019, the European Commission presented the European Green Deal. This set of policies is built around the aim to reduce emission of greenhouse gasses by 55% by 2030, and to achieve climate neutrality in the EU by 2050. As...
CONTRACTORS’ VIEWS ON PHYSICAL VS VIRTUAL TRADE FAIRS
The start of a new year is an excellent moment for contractors to plan what trade fairs they will visit in the months to come. At the start of 2022, however, as Omicron still surges the world, it seems hard to make any solid plans. For two years now, the pandemic has been plaguing traditional physical trade fairs, often denying manufacturers of construction materials the opportunity to showcase their solutions.
During the hardest lockdowns, virtual trade shows were set up as an alternative. The construction sector is a rather traditional one, however, and contractors usually prove that claim, but given the pressure of the pandemic, the choice for the traditional is not always present.
All the more reason to gather contractors’ opinions on physical versus virtual trade fairs during and after the pandemic. That is what we asked 950 European contractors for the Q4 2021 report of USP Marketing Consultancy’s Contractor monitor, which focuses on media orientation.
WHAT WILL PREFAB BE USED FOR AND MADE OF IN THE FUTURE?
Usage of prefabricated elements in construction has grown significantly over the past decade or so. According to architects, who are excellent indicators of future developments due to their large and early role in the construction process, the usage of prefab...
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Contact our expert:
Dirk Hoogenboom
