Case studies

Our client, a leading Dutch construction company, was working on their positioning and marketing communication strategy for 2020 within the residential sector. The aim of the research was to segment their customer base in four segments and create personas to better meet customer needs in the future.

A European manufacturer of garden paving required support for their development of an innovative new tile. The project objective was to understand and define which developments in the product segment would have the greatest impact on customers with a focus on quality, scratch resistance, cost, overall appeal, easiness of laying, etc..

Een van onze klanten is een vooraanstaand merk van bouwmaterialen in de Verenigde Staten. Aangezien de Amerikaanse markt verzadigd en groei daar moeilijk te behalen is, wilde onze klant de Europese markt penetreren met het Amerikaanse assortiment. Omdat Europa nu eenmaal veel verschilt van de Verenigde Staten wat betreft concurrentie, groeiratio’s, marketing en sales, had onze klant een marktoverzicht nodig om te kunnen starten.

An internationally operating company for fitting technology and electronic locking systems aims to develop a marketing communication strategy for each business unit with the aim of improving marketing communication and thereby producing higher customer satisfaction, share of wallet, and loyalty. They see this as necessary, as their client base is decreasing, and competition is gaining market share.

Onze klant, een multinationale fabrikant van elektra, heeft een sterke positie in de professionele (B2B) markt, maar niet in de consumentenmarkt (B2C).

A leading supplier of door hardware and entrance systems, and a major player in access and security solutions is active in Europe with multiple pan-European brands, as well as numerous local brands. These local brands often have a long history and are therefore strong brands in terms of awareness and sales.

Successfully positioning a brand requires consumer insight. Brands are owned in the minds of consumers, so unless you know how consumers perceive your brand and those of your competitors, you will not know which brand position (or unique value proposition/ unique selling proposition) is going to be most advantageous for your brand

A manufacturer of garden paving approached us to understand the opportunities in the garden paving market in several countries. The client wanted to understand what offer would be appealing to each market and what the potential sales could be when offering their current portfolio or with an additional type of tile.