Insights & advice to build on

USP Marketing Consultancy is the leading market research agency for the construction, installation, and home improvement sectors.

We help leading brands in these markets to make better decisions, driven by insights.


Our Services

We dedicate our three decades of market knowledge and expertise in various research methodologies to the business needs of organisations, manufacturers, and retailers in the construction, installation, and home improvement sectors. Our research data is a foundation upon which you can build your business and marketing strategies to construct your success.


We can answer your specific research question by providing reliable data through tailor-made research. We have broad experience in various research types.

Market reports

For an instant overview of your sector and in-depth insights into current trends, we have various monitors about the construction, installation, and home improvement markets readily available.

USP in numbers

At USP we are constantly conducting all kinds of studies all over the globe. We are dedicated to researching the construction, installation and home improvement markets. We help clients to make better decisions that are driven by insights, empowering them to grow.

Years of market experience




B2C online interviews


In-depth interviews


B2B CATI interviews

You always feel in good hands working with USP

USP always works very structurally and professionally, and we always feel in good hands.

Katrine Bruun Nielsen

Group Insights Manager, VELUX

Professional and easy to communicate with

USP is professional, responsive, didactic, and voluntary. Easy to exchange my thoughts with them.

Céline Pineau

Consumer insight researcher, Hager

Contact us

Please contact our office directly or fill in your details below and one of our specialists will contact you.
We look forward to help you.


Customer satisfaction

How to increase your turnover through customer satisfaction?


The more distinct your brand is, the more valuable it will become.

Customer journey

A customer journey is a customer's personal experience with your company.

Product development

Provide your product development and design team with end-user insights

Market exploration

Gain the insights you need to be successful in new and potential markets


Pricing is and always has been the biggest profit driver. We help you setting the right prices for your product


Better understand the unmet needs of you (potential) customers, identify growth opportunities and reach your target group in an effective way.

Market size

Quantify the potential returns of your investment by understanding the market size and setting realistic sales targets for new and potential markets

Driver analysis

Know which elements of the customer experience have the most impact on overall satisfaction, recommendation, and retention.



​Read our articles based on the insights from our Market Reports. 

Case Studies

Market Research Case Studies and industry experience can bring background and thought to any research project.

About us

About what we do, our organization and our people.

About USP

What we do, in words and numbers.

Our team

The people who make USP.

Our vacancies

We have different challenging roles.